I love spring! Not just because it symbolizes a re-birth each year, but because it's a run up to the best internet & mobile shows. First up, Internet Week which runs from May 14 to May 21. I will be there from the opening party to the closing ceremonies.
As many of your know, over the years, I have demonstrated that all media is social with the right idea. Now it's time to discuss the greater ramifications of this to the brand world and the agency business.
Given that all customers are digital & social — now the day of the Digital & Social AOR is quickly dying and all agencies are expected to be digital. From media planning to creative the game has completely changed new agency models are winning big business with Transmedia story telling and hard core business results. When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past or get down to the business of imaging the future. What will you do and how will you organize around your the brands you represent in this new post digital age??
Then if your really a cool cat you will get others to vote too. Help us spread the word by dropping a line (preferably this one: Help us #MakeTheStage at this years @InternetWeek. Vote thumbs up for The Post-Digital Age at http://shar.es/rbWQY ) to your subscribers, friends and followers to vote for The Post-Digital Age at http://shar.es/rbWQY on facebook, twitter, tumblr or what ever platform fits your fancy.
I look forward to seeing you all there – I'll be the one wearing sunglasses inside.