Instagram’s Mystery Press Event: Instagram Direct

Instagram is holding a mystery press event. In advance of the the event, the company sent out physical Instagram images printed on canvas. Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement should be big.

Live Blogging:

Instagram launches Instagram Direct, lets you share photos and videos privately with friends.  Rise of the private network?

Key Features: new messaging feature that lets users send text, video, and photo messages to each other privately.

"Communication is not about photography, necessarily. If we were about photography we're built into cameras, but we're not, we're built into phones." Instagram up to this point focused on photos and videos — "moments" — as Instagram calls them.

"Messaging adds a third dimension to the app that lets people communicate using words and to do so privately, if you'd like. Sometimes you want to be able to share not with everyone, but just with a specific group," 





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